diff --git a/datafusion/sql/src/values.rs b/datafusion/sql/src/values.rs
index 1716dd2cc7fe..6a7d8e453a14 100644
--- a/datafusion/sql/src/values.rs
+++ b/datafusion/sql/src/values.rs
@@ -420,11 +420,12 @@ impl<S: ContextProvider> SqlToRel<'_, S> {
             })
             .collect::<Vec<_>>();
         if array_columns.is_empty() {
-            return if schema.fields().is_empty() {
+            let plan = if schema.fields().is_empty() {
                 LogicalPlanBuilder::values(values)?.build()
             } else {
                 LogicalPlanBuilder::values_with_schema(values, &schema)?.build()
             };
+            return self.normalize_values_column_names(plan?);
         }
         for row in &values {
             for expr in row {
@@ -560,10 +561,48 @@ impl<S: ContextProvider> SqlToRel<'_, S> {
                 Default::default(),
             )?)
         };
-        if values_schema.fields().is_empty() {
+        let plan = if values_schema.fields().is_empty() {
             LogicalPlanBuilder::values(values)?.build()
         } else {
             LogicalPlanBuilder::values_with_schema(values, &values_schema)?.build()
+        };
+        self.normalize_values_column_names(plan?)
+    }
+
+    fn normalize_values_column_names(
+        &self,
+        mut plan: LogicalPlan,
+    ) -> Result<LogicalPlan> {
+        if !self.options.enable_ident_normalization
+            || !self
+                .context_provider
+                .options()
+                .sql_parser
+                .uppercase_unquoted_identifiers
+        {
+            return Ok(plan);
+        }
+
+        if let LogicalPlan::Values(values) = &mut plan {
+            let fields = values
+                .schema
+                .fields()
+                .iter()
+                .map(|field| {
+                    Arc::new(
+                        field
+                            .as_ref()
+                            .clone()
+                            .with_name(field.name().to_ascii_uppercase()),
+                    )
+                })
+                .collect::<Vec<_>>();
+            values.schema = Arc::new(DFSchema::from_unqualified_fields(
+                fields.into(),
+                values.schema.metadata().clone(),
+            )?);
         }
+
+        Ok(plan)
     }
 }
diff --git a/datafusion/sql/tests/sql_integration.rs b/datafusion/sql/tests/sql_integration.rs
index dbb6a50d1ab1..27a69da7b1fe 100644
--- a/datafusion/sql/tests/sql_integration.rs
+++ b/datafusion/sql/tests/sql_integration.rs
@@ -3696,6 +3696,36 @@ fn uppercase_unquoted_identifiers_apply_to_schema_and_table_ddl() {
     );
 }
 
+#[test]
+fn uppercase_unquoted_identifiers_apply_to_values_columns() {
+    let default = logical_plan("VALUES (1, 'x')").unwrap();
+    assert_eq!(default.schema().field(0).name(), "column1");
+    assert_eq!(default.schema().field(1).name(), "column2");
+
+    let uppercase =
+        logical_plan_with_uppercase_unquoted_identifiers("VALUES (1, 'x')").unwrap();
+    assert_eq!(uppercase.schema().field(0).name(), "COLUMN1");
+    assert_eq!(uppercase.schema().field(1).name(), "COLUMN2");
+    logical_plan_with_uppercase_unquoted_identifiers("SELECT column1 FROM (VALUES (1))")
+        .unwrap();
+    assert!(
+        logical_plan_with_uppercase_unquoted_identifiers(
+            "SELECT \"column1\" FROM (VALUES (1))",
+        )
+        .is_err()
+    );
+
+    let mut config = datafusion_common::config::ConfigOptions::default();
+    config.sql_parser.uppercase_unquoted_identifiers = true;
+    let unnormalized = logical_plan_with_config_and_options(
+        "VALUES (1)",
+        config,
+        ParserOptions::default().with_enable_ident_normalization(false),
+    )
+    .unwrap();
+    assert_eq!(unnormalized.schema().field(0).name(), "column1");
+}
+
 #[test]
 fn uppercase_unquoted_prepared_statement_names() {
     use datafusion_expr::logical_plan::Statement as PlanStatement;