diff --git a/docs/00-EXAMPLE.md b/docs/00-EXAMPLE.md
index ac8a9d8..8ce0c40 100644
--- a/docs/00-EXAMPLE.md
+++ b/docs/00-EXAMPLE.md
@@ -25,7 +25,7 @@ The Agentic RTB Framework (ARTF) defines a standard for implementing agent servi
 
 - **Segment Activation** - Activate user segments based on bid request data
 - **Deal Management** - Activate, suppress, and adjust deals dynamically
-- **Bid Shading** - Optimize bid prices using intelligent pricing strategies
+- **Bid Shading**, **Bid Valuation** - Optimize bid prices using intelligent pricing strategies
 - **Metrics Addition** - Add viewability and other metrics to impressions
 
 ### Key Principles
@@ -114,6 +114,7 @@ The request message sent from the orchestrator to the agent.
 | `tmax` | int32 | Yes | Maximum response time in milliseconds |
 | `bid_request` | BidRequest | Yes | OpenRTB v2.6 bid request |
 | `bid_response` | BidResponse | No | OpenRTB v2.6 bid response (if available) |
+| `object_ids` | IDsPayload | No | Optional intent-specific object IDs associated with the bid request |
 | `ext` | Extensions | No | Extension fields |
 
 ### RTBResponse
@@ -193,6 +194,22 @@ message AdjustBidPayload {
 }
 ```
 
+#### AdjustBidValuationPayload
+
+Used for bid valuation responses.
+
+```protobuf
+message BidValuationResult {
+  string id = 1;           // Object ID from the RTBRequest payload that the bid valuation applies to
+  float value_factor = 2;  // Adjusted bid valuation factor contributing to perceived bid request value
+}
+
+message AdjustBidValuationPayload {
+  // List of bid valuation results pertaining to the object IDs originally passed via the RTBRequest payload
+  repeated BidValuationResult results = 1;
+}
+```
+
 #### AddMetricsPayload
 
 Used for adding impression metrics.
@@ -219,6 +236,8 @@ message AddMetricsPayload {
 | 5 | `ADJUST_DEAL_MARGIN` | Adjust the deal margin of a specific deal |
 | 6 | `BID_SHADE` | Adjust the bid price of a specific bid |
 | 7 | `ADD_METRICS` | Add metrics to an impression |
+| 8 | `ADD_CIDS` | Add content IDs to an impression |
+| 9 | `BID_VALUATION` | Adjust perceived value based on sideband information (e.g. ad groups, campaigns, contextual data) made available to the agent by the orchestrator or via outside sources |
 
 ### Operation Enum
 
@@ -239,6 +258,7 @@ message AddMetricsPayload {
 | `ADJUST_DEAL_FLOOR` | AdjustDealPayload | `/imp/{id}/pmp/deals/{dealId}` |
 | `ADJUST_DEAL_MARGIN` | AdjustDealPayload | `/imp/{id}/pmp/deals/{dealId}` |
 | `BID_SHADE` | AdjustBidPayload | `/seatbid/{seat}/bid/{bidId}` |
+| `BID_VALUATION` | AdjustBidValuationPayload | `/imp/{id}` |
 | `ADD_METRICS` | AddMetricsPayload | `/imp/{id}/metric` |
 
 ---
@@ -386,7 +406,8 @@ The container image must include an `agent-manifest` label with JSON metadata:
     "ACTIVATE_DEALS",
     "SUPPRESS_DEALS",
     "ADJUST_DEAL_FLOOR",
-    "BID_SHADE"
+    "BID_SHADE",
+    "BID_VALUATION"
   ],
   "dependencies": {},
   "health": {
@@ -460,6 +481,35 @@ The container image must include an `agent-manifest` label with JSON metadata:
 }
 ```
 
+### Bid Valuation
+
+```json
+{
+  "intent": "ADJUST_BID_VALUATION",
+  "op": "OPERATION_ADD",
+  "adjust_bid_valuation": {
+    "results": [
+      {
+        "id": "1234",
+        "value_factor": 1
+      },
+      {
+        "id": "4321",
+        "value_factor": 0.6
+      },
+      {
+        "id": "10101",
+        "value_factor": 0.75
+      },
+      {
+        "id": "20202",
+        "value_factor": 1
+      }
+    ]
+  }
+}
+```
+
 ---
 
 ## References
@@ -472,5 +522,5 @@ The container image must include an `agent-manifest` label with JSON metadata:
 
 ---
 
-*Document Version: 1.0.0*
-*Last Updated: November 2025*
+*Document Version: 1.1.0*
+*Last Updated: September 2026*
diff --git a/proto/agenticrtbframework.proto b/proto/agenticrtbframework.proto
index d5782de..01d56b1 100644
--- a/proto/agenticrtbframework.proto
+++ b/proto/agenticrtbframework.proto
@@ -1,6 +1,6 @@
 edition = "2023";
 
-package com.iabtechlab.bidstream.mutation.v1;
+package com.iabtechlab.bidstream.mutation.v2;
 
 // Import OpenRTB definitions for BidRequest and BidResponse
 import "com/iabtechlab/openrtb/v2.6/openrtb.proto";
@@ -31,8 +31,14 @@ message RTBRequest {
   // List of intents the server is eligibible to send back
   repeated Intent applicable_intents = 7;
 
+  // Object IDs for intent BID_VALUATION
+  oneof value {
+    // List of object identifiers referencing "sideband" information
+    IDsPayload object_ids = 100;
+  }
+
   // Extension fields
-  Ext ext = 99;
+  Ext ext = 199;
 
   message Ext {
     extensions 500 to max;
@@ -101,6 +107,9 @@ message Mutation {
 
     // Content data
     DataPayload content_data = 104;
+
+    // Payload for bid valuation
+    AdjustBidValuationPayload adjust_bid_valuation = 105;
   }
 
   // Reserved for experimental/test payloads
@@ -143,6 +152,9 @@ enum Intent {
   // Add extended content IDs
   ADD_CIDS = 8;
 
+  // Adjust bid valuation with factors
+  ADJUST_BID_VALUATION = 9;
+
   // More intents can be added in the future
 
   // Reserved for experimental/test intents
@@ -202,3 +214,15 @@ message DataPayload {
   // List of data to add
   repeated com.iabtechlab.openrtb.v2.BidRequest.Data data = 1;
 }
+
+message BidValuationResult {
+  // Object ID from the RTBRequest payload that the bid valuation applies to
+  string id = 1;
+  // Adjusted bid valuation factor
+  float value_factor = 2;
+}
+
+message AdjustBidValuationPayload {
+  // List of bid valuation results pertaining to the object IDs originally passed via the RTBRequest payload
+  repeated BidValuationResult results = 1;
+}
\ No newline at end of file