diff --git a/bifromq-common-type/pom.xml b/bifromq-common-type/pom.xml
index 739926d51..0334f617e 100644
--- a/bifromq-common-type/pom.xml
+++ b/bifromq-common-type/pom.xml
@@ -29,6 +29,8 @@
     <modelVersion>4.0.0</modelVersion>
 
     <artifactId>bifromq-common-type</artifactId>
+    <name>The common types used in Apache BifroMQ</name>
+    <description>Common type definitions for Apache BifroMQ (Incubating).</description>
 
     <dependencies>
         <dependency>
diff --git a/bifromq-plugin/bifromq-plugin-archetype/pom.xml b/bifromq-plugin/bifromq-plugin-archetype/pom.xml
index 5fedf4323..813bc87b6 100644
--- a/bifromq-plugin/bifromq-plugin-archetype/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-archetype/pom.xml
@@ -32,7 +32,7 @@
 
     <artifactId>bifromq-plugin-archetype</artifactId>
     <name>Apache BifroMQ Plugin Archetype</name>
-    <description>Archetype for scaffolding Apache BifroMQ plugins.</description>
+    <description>Archetype for scaffolding Apache BifroMQ (Incubating) plugins.</description>
 
     <build>
         <extensions>
diff --git a/bifromq-plugin/bifromq-plugin-auth-provider/pom.xml b/bifromq-plugin/bifromq-plugin-auth-provider/pom.xml
index f5c4f58bd..aac27489f 100644
--- a/bifromq-plugin/bifromq-plugin-auth-provider/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-auth-provider/pom.xml
@@ -31,7 +31,7 @@
 
     <artifactId>bifromq-plugin-auth-provider</artifactId>
     <name>Apache BifroMQ Plugin Auth Provider</name>
-    <description>Authentication provider plugin API for Apache BifroMQ.</description>
+    <description>Authentication provider plugin API for Apache BifroMQ (Incubating).</description>
 
     <dependencies>
         <dependency>
diff --git a/bifromq-plugin/bifromq-plugin-bom/pom.xml b/bifromq-plugin/bifromq-plugin-bom/pom.xml
index baeba4227..84581d9ef 100644
--- a/bifromq-plugin/bifromq-plugin-bom/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-bom/pom.xml
@@ -32,7 +32,7 @@
     <artifactId>bifromq-plugin-bom</artifactId>
     <packaging>pom</packaging>
     <name>Apache BifroMQ Plugin BOM</name>
-    <description>Bill of materials for Apache BifroMQ plugin APIs.</description>
+    <description>Bill of materials for Apache BifroMQ (Incubating) plugin APIs.</description>
 
     <dependencyManagement>
         <dependencies>
diff --git a/bifromq-plugin/bifromq-plugin-client-balancer/pom.xml b/bifromq-plugin/bifromq-plugin-client-balancer/pom.xml
index fabe61da3..bb3ac6644 100644
--- a/bifromq-plugin/bifromq-plugin-client-balancer/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-client-balancer/pom.xml
@@ -30,7 +30,7 @@
 
     <artifactId>bifromq-plugin-client-balancer</artifactId>
     <name>Apache BifroMQ Plugin Client Balancer</name>
-    <description>Client balancer plugin API for Apache BifroMQ.</description>
+    <description>Client balancer plugin API for Apache BifroMQ (Incubating).</description>
     <dependencies>
         <dependency>
             <groupId>org.apache.bifromq</groupId>
diff --git a/bifromq-plugin/bifromq-plugin-context/pom.xml b/bifromq-plugin/bifromq-plugin-context/pom.xml
index 1c5ba0157..74f4c3960 100644
--- a/bifromq-plugin/bifromq-plugin-context/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-context/pom.xml
@@ -30,7 +30,7 @@
 
     <artifactId>bifromq-plugin-context</artifactId>
     <name>Apache BifroMQ Plugin Context</name>
-    <description>Shared plugin runtime context for Apache BifroMQ.</description>
+    <description>Shared plugin runtime context for Apache BifroMQ (Incubating).</description>
     <dependencies>
         <dependency>
             <groupId>org.pf4j</groupId>
diff --git a/bifromq-plugin/bifromq-plugin-event-collector/pom.xml b/bifromq-plugin/bifromq-plugin-event-collector/pom.xml
index 1f6b642dd..ed754b2be 100644
--- a/bifromq-plugin/bifromq-plugin-event-collector/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-event-collector/pom.xml
@@ -30,7 +30,7 @@
 
     <artifactId>bifromq-plugin-event-collector</artifactId>
     <name>Apache BifroMQ Plugin Event Collector</name>
-    <description>Event collector plugin API for Apache BifroMQ.</description>
+    <description>Event collector plugin API for Apache BifroMQ (Incubating).</description>
     <dependencies>
         <dependency>
             <groupId>org.apache.bifromq</groupId>
diff --git a/bifromq-plugin/bifromq-plugin-main/pom.xml b/bifromq-plugin/bifromq-plugin-main/pom.xml
index ef962903b..6e0944c1d 100644
--- a/bifromq-plugin/bifromq-plugin-main/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-main/pom.xml
@@ -30,7 +30,7 @@
 
     <artifactId>bifromq-plugin-main</artifactId>
     <name>Apache BifroMQ Plugin Main</name>
-    <description>Bootstrap entrypoint for Apache BifroMQ plugin runtime.</description>
+    <description>Bootstrap entrypoint for Apache BifroMQ (Incubating) plugin runtime.</description>
     <dependencies>
         <dependency>
             <groupId>org.apache.bifromq</groupId>
diff --git a/bifromq-plugin/bifromq-plugin-resource-throttler/pom.xml b/bifromq-plugin/bifromq-plugin-resource-throttler/pom.xml
index 15492c686..285194489 100644
--- a/bifromq-plugin/bifromq-plugin-resource-throttler/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-resource-throttler/pom.xml
@@ -30,7 +30,7 @@
 
     <artifactId>bifromq-plugin-resource-throttler</artifactId>
     <name>Apache BifroMQ Plugin Resource Throttler</name>
-    <description>Resource throttling plugin API for Apache BifroMQ.</description>
+    <description>Resource throttling plugin API for Apache BifroMQ (Incubating).</description>
     <dependencies>
         <dependency>
             <groupId>org.apache.bifromq</groupId>
diff --git a/bifromq-plugin/bifromq-plugin-setting-provider/pom.xml b/bifromq-plugin/bifromq-plugin-setting-provider/pom.xml
index 4779dde24..0f6bb51e4 100644
--- a/bifromq-plugin/bifromq-plugin-setting-provider/pom.xml
+++ b/bifromq-plugin/bifromq-plugin-setting-provider/pom.xml
@@ -30,7 +30,7 @@
 
     <artifactId>bifromq-plugin-setting-provider</artifactId>
     <name>Apache BifroMQ Plugin Setting Provider</name>
-    <description>Setting provider plugin API for Apache BifroMQ.</description>
+    <description>Setting provider plugin API for Apache BifroMQ (Incubating).</description>
     <dependencies>
         <dependency>
             <groupId>org.apache.bifromq</groupId>
diff --git a/pom.xml b/pom.xml
index cda00861a..4cf9bb659 100644
--- a/pom.xml
+++ b/pom.xml
@@ -64,9 +64,16 @@
     </modules>
     <packaging>pom</packaging>
 
-    <name>BifroMQ</name>
+    <name>Apache BifroMQ</name>
     <url>https://github.com/apache/bifromq</url>
-    <description>BifroMQ(Incubation) is a distributed MQTT broker implementation with native multi-tenancy support
+    <description>
+        Apache BifroMQ is a distributed MQTT broker implementation with native multi-tenancy support.
+
+        Apache BifroMQ (Incubating) is an effort undergoing incubation at The Apache Software Foundation (ASF), sponsored by the Apache Incubator.
+
+        Incubation is required of all newly accepted projects until a further review indicates that the infrastructure, communications, and decision-making process have stabilized in a manner consistent with other successful ASF projects.
+
+        While incubation status is not necessarily a reflection of the completeness or stability of the code, it does indicate that the project has yet to be fully endorsed by the ASF.
     </description>
 
     <scm>