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<title>Jacob Mohan | GTM Engineer</title>
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<div class="flex w-full max-w-full items-center justify-between px-6 py-4 md:px-8">
<a href="#top" class="font-headline text-xl font-black tracking-tighter text-emerald-400">JACOB MOHAN</a>
<div class="hidden items-center gap-8 md:flex">
<a class="font-headline text-sm font-bold uppercase tracking-tighter text-neutral-400 transition-colors hover:text-emerald-200" href="#systems">Systems</a>
<a class="font-headline text-sm font-bold uppercase tracking-tighter text-neutral-400 transition-colors hover:text-emerald-200" href="#capabilities">Capabilities</a>
<a class="font-headline text-sm font-bold uppercase tracking-tighter text-neutral-400 transition-colors hover:text-emerald-200" href="#experience">Experience</a>
</div>
<div class="flex items-center gap-3">
<a class="hidden bg-primary-container px-6 py-2 font-headline text-sm font-bold uppercase tracking-tighter text-on-primary-container transition-all duration-200 hover:bg-emerald-300 md:inline-flex" href="https://chatgpt.com/share/69cffabf-a36c-832b-94cf-f5edec496856" target="_blank" rel="noreferrer" data-analytics-link="candidate-eval-nav">Evaluate This Candidate</a>
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<div class="flex flex-col gap-4">
<a class="font-headline text-sm font-bold uppercase tracking-tighter text-neutral-300" href="#systems">Systems</a>
<a class="font-headline text-sm font-bold uppercase tracking-tighter text-neutral-300" href="#capabilities">Capabilities</a>
<a class="font-headline text-sm font-bold uppercase tracking-tighter text-neutral-300" href="#experience">Experience</a>
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<span class="material-symbols-outlined cursor-pointer rounded-lg bg-emerald-500/5 p-3 text-emerald-400">terminal</span>
<span class="absolute left-16 top-1/2 -translate-y-1/2 whitespace-nowrap bg-neutral-900 px-2 py-1 font-mono text-[10px] uppercase tracking-widest text-emerald-400 opacity-0 transition-opacity group-hover:opacity-100">system_id</span>
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<span class="absolute left-16 top-1/2 -translate-y-1/2 whitespace-nowrap bg-neutral-900 px-2 py-1 font-mono text-[10px] uppercase tracking-widest text-emerald-400 opacity-0 transition-opacity group-hover:opacity-100">logic</span>
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<main id="top" class="px-4 pb-12 pt-24 sm:px-6 md:ml-20 md:px-12 lg:px-20 xl:px-24">
<section class="relative mb-24 flex min-h-[80vh] flex-col justify-center overflow-hidden border-l border-emerald-500/10 pl-5 sm:pl-8 md:min-h-[85vh] md:pl-16">
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<span class="h-2 w-2 animate-pulse rounded-full bg-emerald-400"></span>
<span class="font-mono text-[10px] uppercase tracking-[0.2em] text-emerald-400">SYSTEM_STATE: AUTHORITATIVE</span>
</div>
<div class="mx-auto w-full max-w-[1180px] lg:grid lg:grid-cols-[minmax(0,1fr)_minmax(0,360px)] lg:items-start lg:gap-10">
<div class="min-w-0">
<h1 class="mb-6 max-w-[12ch] font-headline text-5xl font-black leading-[0.9] tracking-tighter text-primary sm:text-6xl md:text-8xl xl:text-[9rem]">
JACOB MOHAN
</h1>
<div class="mb-6 font-headline text-xl font-bold uppercase tracking-tighter text-[#00FFC2] md:text-2xl">
GTM ENGINEER | AI AUTOMATION | REVENUE SYSTEMS
</div>
<div class="mb-10 max-w-4xl">
<div class="mb-4 font-mono text-[10px] uppercase tracking-[0.3em] text-emerald-400">01 / SYSTEM PHILOSOPHY</div>
<p class="font-body text-xl font-light leading-relaxed text-primary md:text-2xl">
I design GTM systems that structure acquisition, pipeline, and conversion into
<span class="font-bold italic text-emerald-400">predictable revenue workflows.</span>
My work focuses on building systems that produce outcomes, not just implementing tools.
</p>
</div>
<div class="grid gap-4 md:max-w-4xl md:grid-cols-3">
<div class="border border-emerald-500/10 bg-neutral-950/40 p-4">
<div class="mb-2 font-mono text-[10px] uppercase tracking-[0.25em] text-emerald-400/70">Current Focus</div>
<p class="text-sm text-neutral-300">AI-driven GTM systems across CRM, pipeline automation, and conversion workflows.</p>
</div>
<div class="border border-emerald-500/10 bg-neutral-950/40 p-4">
<div class="mb-2 font-mono text-[10px] uppercase tracking-[0.25em] text-emerald-400/70">Core Stack</div>
<p class="text-sm text-neutral-300">HubSpot, Salesforce, Apex code, LWC, Agentforce, APIs, n8n, LLM agents, Python/Node.js, scraping, analytics pipelines.</p>
</div>
<div class="border border-emerald-500/10 bg-neutral-950/40 p-4">
<div class="mb-2 font-mono text-[10px] uppercase tracking-[0.25em] text-emerald-400/70">What I Build</div>
<p class="text-sm text-neutral-300">Systems for lead sourcing, enrichment, segmentation, messaging, A/B testing, and CRM-driven revenue workflows.</p>
</div>
</div>
</div>
<div class="mt-10 flex flex-col items-center gap-6 lg:mt-0 lg:pt-2 lg:items-center">
<div class="relative aspect-square w-[clamp(18rem,22vw,22rem)] max-w-full overflow-hidden rounded-[35%] border border-emerald-500/10 bg-neutral-900">
<img src="profile.png" alt="Jacob Mohan portrait" class="h-full w-full object-cover" />
</div>
<div class="flex w-full justify-center gap-6 text-[10px] uppercase tracking-[0.4em] text-emerald-400">
<a href="https://www.linkedin.com/in/jacob-mohan-6b0aa4338/" target="_blank" rel="noreferrer" class="underline decoration-emerald-400" data-analytics-link="linkedin-hero">LinkedIn</a>
<a href="https://github.com/Codingtheblocks" target="_blank" rel="noreferrer" class="underline decoration-emerald-400" data-analytics-link="github-hero">GitHub</a>
<a href="Jacob%20D.%20Mohan%20GTM%20Engineer.pdf" target="_blank" rel="noreferrer" class="underline decoration-emerald-400" data-analytics-link="resume-hero">Resume</a>
</div>
<a
href="https://chatgpt.com/share/69cffabf-a36c-832b-94cf-f5edec496856"
target="_blank"
rel="noreferrer"
data-analytics-link="candidate-eval-hero"
class="inline-flex w-full items-center justify-center bg-primary-container px-6 py-2 font-headline text-sm font-bold uppercase tracking-tighter text-on-primary-container transition-all duration-200 hover:bg-emerald-300"
>Evaluate This Candidate</a>
<p class="max-w-[34ch] text-center text-xs text-neutral-400">Save time get a breakdown of strengths, gaps, and role fit in seconds</p>
</div>
</div>
</section>
<section id="systems" class="mb-32">
<div class="mb-8 text-center font-mono text-[10px] uppercase tracking-[0.3em] text-emerald-400">02 / DEPLOYED_SYSTEMS</div>
<div class="space-y-1">
<div class="group flex flex-col items-start gap-8 border-l border-emerald-500/10 bg-surface-container-low p-6 transition-all hover:bg-surface-container sm:p-8 md:flex-row md:p-12">
<div class="w-full md:w-1/3">
<span class="mb-2 block font-mono text-xs tracking-widest text-emerald-400/50">SYSTEM_01</span>
<h3 class="mb-4 font-headline text-2xl font-black uppercase leading-tight tracking-tight">AI-Driven GTM System (Valhallan Esports)</h3>
<div class="flex flex-wrap gap-2">
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">GTM Architecture</span>
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">Subscriber Growth</span>
</div>
<div class="mt-4 text-[10px] uppercase tracking-[0.35em] text-emerald-400">
<a href="GTM-proposal.pdf" target="_blank" rel="noreferrer" class="underline decoration-emerald-400">View proposal</a>
</div>
</div>
<div class="grid w-full gap-6 sm:grid-cols-3 md:w-2/3 md:gap-8">
<div>
<span class="mb-2 block text-[10px] uppercase tracking-widest text-emerald-400">Problem</span>
<p class="text-sm text-neutral-400">Inconsistent subscriber growth and fragmented marketing workflows across channels.</p>
</div>
<div>
<span class="mb-2 block text-[10px] uppercase tracking-widest text-emerald-400">System</span>
<p class="text-sm text-neutral-400">Designed GTM system integrating landing pages, email campaigns, segmentation, and multi-touch workflows with AI-assisted messaging.</p>
</div>
<div class="border-l-2 border-emerald-400 bg-emerald-400/5 p-4">
<span class="mb-1 block text-[10px] font-bold uppercase tracking-widest text-emerald-400">Outcome</span>
<p class="text-xs leading-snug text-on-surface">Increased subscriber conversion ~30% | Reduced onboarding time ~60% | Established structured pipeline across acquisition to conversion</p>
</div>
</div>
</div>
<div class="group flex flex-col gap-8 border-l border-emerald-500/10 bg-surface-container-low p-6 transition-all hover:bg-surface-container sm:p-8 md:p-12">
<div class="flex flex-col items-start gap-8 md:flex-row">
<div class="w-full md:w-1/3">
<span class="mb-2 block font-mono text-xs tracking-widest text-emerald-400/50">SYSTEM_02</span>
<h3 class="mb-4 font-headline text-2xl font-black uppercase leading-tight tracking-tight">GTM Automation Engine</h3>
<div class="mb-6 flex flex-wrap gap-2">
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">Lead Sourcing</span>
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">A/B Testing</span>
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">LLM Pipeline</span>
</div>
<img
src="Homepage.JPG"
alt="GTM Automation Engine interface screenshot"
class="h-52 w-full border border-emerald-500/10 object-cover opacity-70 transition duration-500 hover:opacity-100"
/>
<div class="mt-4 flex flex-wrap gap-4 text-[10px] uppercase tracking-[0.35em] text-emerald-400">
<a href="https://github.com/Codingtheblocks/gtm-automation-engine" target="_blank" rel="noreferrer" class="underline decoration-emerald-400" data-analytics-link="repo-gtm-automation-engine">View repo</a>
<a href="https://codingtheblocks.github.io/gtm-automation-engine/" target="_blank" rel="noreferrer" class="underline decoration-emerald-400" data-analytics-link="demo-gtm-automation-engine">Launch demo</a>
</div>
</div>
<div class="grid w-full gap-6 sm:grid-cols-3 md:w-2/3 md:gap-8">
<div>
<span class="mb-2 block text-[10px] uppercase tracking-widest text-emerald-400">Problem</span>
<p class="text-sm text-neutral-400">Manual lead sourcing, outreach, and A/B testing fragmented across tools.</p>
</div>
<div>
<span class="mb-2 block text-[10px] uppercase tracking-widest text-emerald-400">System</span>
<p class="text-sm text-neutral-400">Built AI-driven pipeline for lead sourcing, scoring, enrichment, and outreach with deterministic A/B testing and event-based tracking.</p>
</div>
<div class="self-start border-l-2 border-emerald-400 bg-emerald-400/5 p-4">
<span class="mb-1 block text-[10px] font-bold uppercase tracking-widest text-emerald-400">Outcome</span>
<p class="text-xs leading-snug text-on-surface">Structured outbound pipeline with measurable performance (CTR, open rate, variant testing) | Cost-aware enrichment optimizing CAC and campaign efficiency</p>
</div>
</div>
</div>
</div>
<div class="group flex flex-col items-start gap-8 border-l border-emerald-500/10 bg-surface-container-low p-6 transition-all hover:bg-surface-container sm:p-8 md:flex-row md:p-12">
<div class="w-full md:w-1/3">
<span class="mb-2 block font-mono text-xs tracking-widest text-emerald-400/50">SYSTEM_03</span>
<h3 class="mb-4 font-headline text-2xl font-black uppercase leading-tight tracking-tight">Contractor Intelligence GTM System</h3>
<div class="flex flex-wrap gap-2">
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">Salesforce-Native GTM</span>
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">Agentforce Workflow</span>
<span class="bg-neutral-800 px-2 py-1 text-[10px] uppercase tracking-widest text-neutral-400">Contractor Intelligence</span>
</div>
<img
src="prospect.png"
alt="Contractor intelligence Salesforce-native GTM system preview."
class="mt-4 h-52 w-full border border-emerald-500/10 object-cover opacity-70 transition duration-500 hover:opacity-100"
/>
<div class="mt-4 text-[10px] uppercase tracking-[0.35em] text-emerald-400">
<a href="Contractor_Intelligence_Salesforce-Native_GTM_Intelligence_for_Contractor_SaaS.pdf" target="_blank" rel="noreferrer" class="underline decoration-emerald-400" data-analytics-link="proposal-contractor-intelligence">View proposal</a>
</div>
</div>
<div class="grid w-full gap-6 sm:grid-cols-3 md:w-2/3 md:gap-8">
<div>
<span class="mb-2 block text-[10px] uppercase tracking-widest text-emerald-400">Problem</span>
<p class="text-sm text-neutral-400">Contractor SaaS teams often have scattered GTM signals across websites, reviews, permits, product usage, call notes, billing events, and CRM records, making it hard for sales, marketing, and CS teams to act with the right context.</p>
</div>
<div>
<span class="mb-2 block text-[10px] uppercase tracking-widest text-emerald-400">System</span>
<p class="text-sm text-neutral-400">Built a Salesforce-native GTM intelligence proof-of-concept that uses Agentforce, Apex actions, a backend enrichment API, and CRM-persisted workflow state to turn contractor market signals into structured account intelligence, qualified Lead creation, reviewed outreach drafts, follow-up tasks, and rep-facing intelligence panels.</p>
</div>
<div class="border-l-2 border-emerald-400 bg-emerald-400/5 p-4">
<span class="mb-1 block text-[10px] font-bold uppercase tracking-widest text-emerald-400">Outcome</span>
<p class="text-xs leading-snug text-on-surface">Created a working prototype for contractor search, enrichment, ICP scoring, durable Salesforce context, human-reviewed outreach, follow-up task creation, and account intelligence that can extend across outbound, PLG conversion, customer expansion, churn prevention, routing, and manager workflows.</p>
</div>
</div>
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</section>
<section id="capabilities" class="mb-32">
<div class="mb-8 font-mono text-[10px] uppercase tracking-[0.3em] text-emerald-400">03 / CAPABILITIES</div>
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<h3 class="mb-6 font-headline font-bold uppercase tracking-tight text-emerald-400">GTM Systems</h3>
<p class="font-mono text-sm leading-relaxed text-neutral-400">CRM workflows, pipeline automation, segmentation, A/B testing, campaign analytics</p>
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<div class="group bg-surface-container p-8 transition-colors hover:bg-surface-container-high">
<h3 class="mb-6 font-headline font-bold uppercase tracking-tight text-emerald-400">AI Systems</h3>
<p class="font-mono text-sm leading-relaxed text-neutral-400">LLM agents, prompt design, RAG pipelines, model evaluation</p>
</div>
<div class="group bg-surface-container p-8 transition-colors hover:bg-surface-container-high">
<h3 class="mb-6 font-headline font-bold uppercase tracking-tight text-emerald-400">Engineering</h3>
<p class="font-mono text-sm leading-relaxed text-neutral-400">Python, Node.js, APIs, scraping, Supabase, automation pipelines</p>
</div>
</div>
</section>
<section id="experience" class="relative mb-32">
<div class="mb-8 font-mono text-[10px] uppercase tracking-[0.3em] text-emerald-400">04 / PROFESSIONAL_HISTORY</div>
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<h4 class="max-w-3xl font-headline text-lg font-bold uppercase tracking-tight sm:text-xl">GTM Engineer | AI Automation & Revenue Systems - Tendem</h4>
<div class="flex flex-col md:items-end">
<span class="whitespace-nowrap font-mono text-[10px] text-neutral-500">JAN 2026 — PRESENT</span>
<span class="font-mono text-[10px] uppercase tracking-widest text-emerald-400/60">Remote</span>
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</div>
<div class="max-w-3xl text-sm leading-relaxed text-neutral-400">
<ul class="ml-4 list-outside list-disc space-y-1">
<li>Built AI-driven GTM workflows across CRM, segmentation, and campaigns</li>
<li>Designed automation systems improving pipeline consistency and efficiency</li>
</ul>
</div>
</div>
<div class="exp-entry relative pl-10 sm:pl-12" data-id="rws">
<div class="exp-node absolute left-[-4px] top-1.5 h-[10px] w-[10px] rounded-full border-2 border-neutral-800 bg-neutral-900 transition-all duration-300"></div>
<div class="mb-4 flex flex-col gap-2 xl:flex-row xl:items-baseline xl:justify-between">
<h4 class="max-w-3xl font-headline text-lg font-bold uppercase tracking-tight sm:text-xl">Search Quality & Ranking Evaluation Specialist - RWS Group</h4>
<div class="flex flex-col md:items-end">
<span class="whitespace-nowrap font-mono text-[10px] text-neutral-500">AUG 2024 — PRESENT</span>
<span class="font-mono text-[10px] uppercase tracking-widest text-emerald-400/60">Remote</span>
</div>
</div>
<div class="max-w-3xl text-sm leading-relaxed text-neutral-400">
<ul class="ml-4 list-outside list-disc space-y-1">
<li>Evaluated search ranking using Needs Met and Page Quality frameworks</li>
<li>Assessed content trust, authority, and alignment with user intent</li>
</ul>
</div>
</div>
<div class="exp-entry relative pl-10 sm:pl-12" data-id="outlier">
<div class="exp-node absolute left-[-4px] top-1.5 h-[10px] w-[10px] rounded-full border-2 border-neutral-800 bg-neutral-900 transition-all duration-300"></div>
<div class="mb-4 flex flex-col gap-2 xl:flex-row xl:items-baseline xl:justify-between">
<h4 class="max-w-3xl font-headline text-lg font-bold uppercase tracking-tight sm:text-xl">LLM Evaluation & Model Alignment Specialist - Outlier Scale AI</h4>
<div class="flex flex-col md:items-end">
<span class="whitespace-nowrap font-mono text-[10px] text-neutral-500">JAN 2022 — JAN 2025</span>
<span class="font-mono text-[10px] uppercase tracking-widest text-emerald-400/60">Remote</span>
</div>
</div>
<div class="max-w-3xl text-sm leading-relaxed text-neutral-400">
<ul class="ml-4 list-outside list-disc space-y-1">
<li>Evaluated and generated training data across chat, RAG, and multimodal tasks</li>
<li>Applied structured evaluation methods to improve model reliability</li>
</ul>
</div>
</div>
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</div>
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