Turn an idea into a real brand — name, identity, voice, and a brand book — without leaving your AI agent. 16 open-source Agent Skills for founders, indie hackers, and agencies building AI-native — in Claude Code, Cursor, Windsurf, and 70+ agents.
npx skills add cofoundy/brand-skills
brand-mod turns a finished brand into a Claude Code mod: while Claude works, the terminal and
the desktop app show your colors, your words and your logo. It previews everything in HTML first,
so nothing ships until you approve it. Great for screen recordings and demos.
See the skill →
Describe your product in a sentence. Your agent runs the skills and hands back a complete, coherent brand:
- A name that isn't AI slop — metaphor-driven, prior-art + domain checked, not a thesaurus mashup.
- A full identity — positioning, architecture, visual brief, voice, and messaging that all tell the same story.
- A brand book — guidelines ready to hand to a designer or a teammate.
- Saved, not lost — every brand is a reusable
brand.yamlpackage, not a chat you'll never find again.
One command, minutes — instead of a blank page, a freelancer brief, and three weeks.
Most "AI branding" hands you a logo with a tagline glued on. A logo isn't a brand. Brand Skills finds the story first, then carries it through every decision — so naming, voice, and messaging line up instead of fighting each other.
Built and dogfooded by Cofoundy on our own products. MIT-licensed — the whole pipeline is yours to read, fork, and ship.
Cross-agent install via the open Agent Skills CLI — Claude Code, Cursor, Codex, OpenCode, and more:
npx skills add cofoundy/brand-skills # all skills
npx skills add cofoundy/brand-skills -s naming # one skill
npx skills add cofoundy/brand-skills -g # install globally (user dir) instead of per-projectInstalls to your agent's skills dir (e.g. .claude/skills/…, .cursor/…). Try one without
installing: npx skills use cofoundy/brand-skills -s naming | claude.
/plugin marketplace add cofoundy/brand-skills
/plugin install brand-skills@brand-skillsnpx skills add ./path/to/brand-skills # or:
/plugin marketplace add /abs/path/to/brand-skillsTroubleshooting: if skills don't trigger after install, reload your agent (Claude Code:
/reload-plugins or restart). Each skill is self-contained markdown — cat .claude/skills/naming/SKILL.md
to confirm it landed.
┌─────────────┐
│brand-context│ ← foundation. Every skill reads this first.
└──────┬──────┘
│
naming ─→ brand-architecture ─→ brand-identity ─┐
(metaphor (standalone vs (logo brief, │
engine) sub-brand vs palette, type) │
house-of-brands) ▼
brand-strategy · brand-positioning · target-audience · competitor-branding
│
brand-voice · brand-messaging · brand-story ─────┤
▼
brand-guidelines (the brand book)
brand-audit · rebranding
brand-mod (your brand inside Claude Code)
| Skill | What it does |
|---|---|
| brand-init | Scaffolds a structured brand package (brand.yaml + folder) and registers it in a portfolio. The persistence layer every other skill reads/writes. |
| naming | Metaphor-driven brand & product naming. 30–50 candidates → filtered → prior-art + availability checked → vetted finalists. Avoids AI slop. |
| brand-context | Foundation. Captures the brand DNA every other skill reads first. |
| brand-strategy | Brand heart, archetype, values — the full strategy report. |
| brand-architecture | Standalone vs sub-brand vs branded-house vs house-of-brands. Naming systems for product families. |
| brand-positioning | Competitive map, positioning territory + statement, proof points. |
| target-audience | ICP, personas, psychographics, audience language. |
| competitor-branding | How competitors brand themselves → gaps + differentiation. |
| brand-identity | Visual identity brief — logo direction, color, type, imagery (to brief a designer). |
| brand-voice | Verbal identity — tone, voice qualities, vocabulary, writing rules. |
| brand-messaging | Messaging hierarchy — taglines, value prop, key messages. |
| brand-story | Origin story + founder narrative (long / short / one-liner). |
| brand-guidelines | The brand book — logo usage, color, type, voice, application rules. |
| brand-audit | Brand health across 6 dimensions. |
| rebranding | Audit → reposition → relaunch an existing brand. |
| brand-mod | Your brand inside Claude Code: a branded spinner for the terminal and desktop app, previewed in HTML before it ships. Claude Code only. |
Scope: v0 is brand genesis — creating a brand. It does not do go-to-market (ads, channels, growth). That's intentional; a brand should exist before it's marketed.
brand-modis the one application skill: it carries a finished brand into the tool your team already works in.
Unlike chat-only brand tools, Brand Skills writes a brand package — a versioned, queryable folder:
brand/
brand.yaml # manifest: name, one-liner, status, archetype, which artifacts exist
context.md naming.md strategy.md identity.md voice.md guidelines.md …
assets/
Managing several brands? A brands/registry.yaml indexes them so any agent can answer "what brands
do we have / where / what's the one-liner" in one query. The registry is a SSOT file, not agent
memory — git-tracked and shareable. Full spec: references/brand-package-spec.md.
First-class Spanish / LATAM support — Spanish phonosemantics, cultural-connotation screening
across major markets, and regional conventions — alongside English. See
references/localization-es-latam.md.
Built on two excellent MIT-licensed projects, absorbed and extended here (see NOTICE):
- Naming engine adapted from glacierphonk/naming.
- Brand-genesis skills adapted from arnabbagxd/Brand-building-skills.
MIT © Cofoundy SAC. Upstream copyrights preserved in NOTICE.
Keywords: brand skills · branding · brand strategy · brand naming · brand identity · brand voice · brand positioning · brand guidelines · rebranding · agent skills · Claude Code · AI branding · brand book generator.