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jlscerri/README.md

José Luis Scerri

International Managing Director | Growth, Transformation & Global Operations

Building Organizations That Last.

International business operator with two decades of experience building, turning around, and scaling businesses across Latin America, Europe, the United States, and global markets.

General Management & P&L | Business Transformation | Growth & GTM | International Expansion | Education & EdTech | Organizational Scale


Selected Executive Outcomes

  • Turnaround: Restored growth and profitability in underperforming businesses, including the first profitable year after six consecutive years of stagnation and losses.
  • Growth: Delivered 30% to 78% growth across country, regional, and commercial build mandates.
  • International Scale: Built and operated businesses across 15+ international markets.
  • Leadership: Led organizations of 100+ people and global matrix teams of 90+ professionals.
  • Zero-to-One: Built businesses, markets, commercial organizations, and operating models from the ground up.
  • P&L: Led country businesses and multi-market operations with direct accountability for growth, profitability, people, and execution.

View Executive Proof of Work →

Explore Executive Operating System →

Executive Operating System


Understand the system. Improve the system. Develop leaders. Growth becomes the consequence.


Executive Focus

General Management & P&L
Leading businesses with accountability for growth, profitability, people, and execution.

Business Transformation
Redesigning organizations, operating models, and commercial systems to restore or accelerate performance.

Leadership & Organizational Scale
Building leadership capability, accountability, management cadence, and teams that can perform at scale.

Growth & Go-to-Market
Building revenue engines across sales, marketing, partnerships, RevOps, and customer experience.

Education & EdTech
Two decades across international education, K-12, Higher Education, EdTech, language learning, student mobility, and education technology, spanning B2C, B2B, institutional partnerships, and international growth.

International Expansion
Launching and scaling businesses across countries, regions, and new markets.

Technology & AI-Enabled Execution
Applying technology, automation, and AI where they materially improve decisions, productivity, customer experience, and business performance.


Selected Operating Experience

  • Two decades of international leadership experience
  • Built and operated businesses across 15+ international markets
  • Led organizations of 100+ people and global matrix teams of 90+ professionals
  • Managed multi-country operations across multiple P&L structures
  • Built new businesses, markets, and commercial organizations from zero
  • Led international business turnarounds focused on restoring growth and profitability
  • Experience across Education, EdTech, SaaS, Healthcare, and technology-enabled businesses

What I'm Building Here

This is my public operating portfolio.

I use GitHub to document the frameworks, systems, tools, and operating principles I use to build, lead, transform, and scale organizations.

Executive Operating System

Strategy, execution, KPIs, decision rights, organizational design, management cadence, and performance.

Leadership Operating System

Leadership development, accountability, organizational structure, talent, culture, and high-performance teams.

Business Transformation

Frameworks for diagnosing organizations, identifying constraints, redesigning operating models, and improving performance.

GTM & Revenue

Market strategy, revenue architecture, sales execution, RevOps, forecasting, partnerships, and commercial performance.

International Expansion

Market assessment, market entry, greenfield launches, localization, team building, and multi-country scale.

AI-Enabled Execution

Practical applications of AI and automation across strategy, research, commercial execution, operations, and management.


Operating Principles

Clarity creates speed.

Systems win.

You set the standard.

Execution is how organizations learn.

Build organizations that continuously improve their capacity to adapt.


Follow My Work

I publish frameworks and perspectives on leadership, strategy, growth, organizational scale, international expansion, education, and the future of business.

LinkedIn

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