Independent UK perfume verdicts, dupe matches, and real retailer prices.
We help you decide what to buy, where to buy it, and whether it's worth it.
Website · About · How we make our verdicts · Magazine · Directory
Instagram · TikTok · YouTube · Pinterest · Facebook · Reddit · X · LinkedIn
An independent perfume verdict, comparison, and discovery site, built for how people in the UK actually buy fragrance. Every perfume gets a clear character classification, then the lowest price from a verified UK retailer. No star ratings, no data dumps, no wading through thousands of conflicting opinions.
Affiliate commission never moves a ranking, softens a verdict, or reorders a price table - the cheapest option is always first. See our affiliate disclosure.
| Verdict | What it means |
|---|---|
| Favourite | Universally appealing - versatile, crowd-pleasing, works almost everywhere |
| Statement | Distinctive and intentional - you are making a choice wearing this |
| Acquired | A connoisseur's pick - polarising, refined, not for everyone |
One independent call, applied equally to a £200 designer, a £90 niche, and a £25 Arabian. Every verdict is editor-reviewed before publishing.
Four co-equal hubs - three by market segment, one by origin:
- Designer - the big houses, and whether they are worth it
- Niche & Independent - the houses worth knowing
- Arabian - oud, amber, and value
- Homegrown - British perfume brands
Dupes are a lens that cuts across all four rather than a category of their own - see The UK Perfume Dupe Index.
- Perfume verdicts with note breakdowns, olfactory profiles, and UK price comparison
- Dupe matching - affordable smell-alikes, with the original anchored on every pairing
- Side-by-side comparisons - head-to-head breakdowns to help you choose
- ScentArt - visual representations of how a perfume smells, generated from its scent profile (guide)
- Fragrance Directory - the wider UK fragrance ecosystem: sample services, workshops, reviewers, communities
- Magazine - buying guides and explainers
As of 18 August 2026:
| Published perfumes | 32,168 |
| Brands | 1,686 |
| Perfumers | 919 |
| Dupe pairings mapped | 8,001 |
| Editor-reviewed dupe comparisons | 1,687 |
| Notes / accords in the vocabulary | 2,193 / 161 |
| UK retailers compared | 33 |
| Directory entries | 154 |
ScentVerdict is a trading name of DBHQ Consulting Ltd, Companies House 06839674, London.
UK registered trademark UK00004355561 · hello@scentverdict.com
